Background Replacement Photography

Background replacement Photography is a fancy term for what is commonly called “greenscreen” or chromakey photography. Chromakey Photography allows the photographer to quickly substitute a solid colored background for a background the photographers choice.

It is a common misconception that the background has to be green to use the technology. Any color that is not present in the foreground can be used for chromakey. Blue or green is commonly selected because those colors don’t normally appear in skin tone.

The process of chromakey is quite simple. The subject is photographed with the “key” background in place. Using specialized software the photographer defines the color that is to be removed from the image. The software then automagically removes the selected color and, with more sophisticated package, remove any “color spill” or color that is reflected from the background on to the subject. The Photographer is then free to substitute the selected background.

Chromakey photography is a fairly simple from a technology standpoint but from a photography angle, greenscreen requires exact control of lighting to prevent light spill that can ruin the photograph.

Image fusion has used chromakey photography for everything from fine art portrait photography, to event photography to product photography with award winning success. Many of the photographs on this site are actually chromakey images. We do use the chromakey process extensively in our normal work

Another technology that Image Fusion Studio uses for event photography isn’t really a background replacement. It is a virtual background. This process, by use of a specialized device, actually projects an almost invisible bacground on to a “directionally reflective” screen. This projection is ONLY detected by the camera. The advantage is that when the photograph is made the background is integral. There is no need for additional post processing to handle the background. Additionally, there is no issues with color spill or other “control” issues. Custom backgrounds can be created for your event and switched at the twist of a knob. This technology is just amazing !

Image Fusion Studio delivers a wide pallet of options for Event photography when an event organizer wants to deliver a targeted, “on-point”, and memorable take away for the event patrons.

Background replacement is available for on-location event photography, portrait photography and product photography.  We can work with you to create the perfect  look for your imagery.